According to the Balance, “30 percent of annual retail sales occur between Black Friday and Christmas.” Black Friday is a crucial time for retailers. It is also one of the highest-volume sales days of the year. Although this is a great time for revenue, it can also be a stressful time if your business is unprepared.
Here are a few things you can do to prepare your business for Black Friday and the holidays to come.
Make sure you have what it takes to accept payments.
The holidays guarantee one thing: customers. Lots of them. You’re going to have a lot of transactions coming through and you need the systems to handle them.
Having a diverse range of POS systems can help make your life easier. In addition to stationary POS systems like cash registers and computers, tackle the lines with mobile EMV terminals.
A mobile EMV terminal can be the difference between being overwhelmed by and being in control of your Black Friday lines. This product allows your retail associates to handle the line from multiple ends. It creates a dual-front approach to speedily move your customers through the check-out process.
Our mobile EMV terminals are covered by our infinite warranty. This makes leasing or buying one of our products easy and worry-free.
Take advantage of non-traditional shoppers.
According to techcrunch.com, last year’s Black Friday shoppers spent approximately $5.03 billion in online sales. Relying solely on in-store shoppers ignores a huge – and growing – demographic.
Deterred by the craziness of holiday crowds, many shoppers choose to stay home and shop via their computer. Capture these transactions through an e-commerce service. Our e-commerce service connects with multiple online shopping cart services to facilitate safe, secure check-out through your website.
We offer two options: you can use our secure, competitively-priced online shopping cart or we can integrate into your own online service. Either way, we make it easy and safe to accept online payments and tap into the massive opportunity that is online shoppers.
Offer last-minute add-ons.
In every holiday situation, there will always be one person – or more often, many, many people – who have left gift-giving to the last minute and find themselves falling back on gift cards.
Like we stated before, offering your own, personalized gift cards is crucial. This is because over $100 billion is spent on gift cards every year and it frequently ranks as the most favorable holiday gift.
Stillwater Payments offers high-quality branded gift cards for your business. We also offer stored-value e-gift cards. You can choose from two convenient payment plans, a flat monthly fee with unlimited transactions (ideal for businesses expecting to accept many transactions) and a lower monthly fee with an attached, per-transaction fee (more appropriate for businesses with a lower transaction rate).
Entice them to come back.
In the same vein as our high-quality gift cards, we also offer plastic, physical loyalty cards. Use these to reward faithful customers and drive recurring traffic to your business.
Visit https://stillwaterpayments.com/contact-us/ to request a quote for your own, personalized loyalty cards.
Make sure you’re paying the lowest possible fees and interchange rates.
Many businesses are losing incredible amounts of money to high fees and interchange rates. In addition, some of these fees can be as high as 3 percent and up, which can equate to thousands of dollars every year.
At Stillwater Payments, we offer a program called Reverse My Fees. This program can eliminate up to 95 percent of your processing fees. We accomplish this through a surcharge placed on your customers’ credit card transactions. This fixed rate, typically between 3 and 4 percent, helps mitigate the transaction fees your business is paying.
Stillwater Payments guarantees Rate Lock. This means that fees will never change. What you pay is what you pay, and we will never try to charge you more than our original agreement.
Make this holiday season, your best season.
The holidays are a time for family and fun. But it can also be one of the best revenue-driving times of the year for retailers. Take advantage of this season by making sure your business is prepared. And from those of us at Stillwater Payments, we wish you a wonderful and happy holiday season.