Alternative to EMV?

This short video: http://video.foxbusiness.com/v/3049018015001/company-creates-card-that-combats-target-like-hacking/?intcmp=related#sp=show-clips

Is it the answer to security for credit card transactions through Epic One?

EMV will help with counterfeit cards.  Is Epic One the answer?  Here’s their site: http://www.epicone.com/ 

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